< Cras – FashionbyHeart

Cras

RESPONSIBLY MADE

Cras is a Copenhagen-based label bringing a hyper-glamorous, upbeat aesthetic to responsibly made pieces. Cras takes its name from the Latin ‘tomorrow’ and is rooted in a desire to rethink our fashion and lifestyle consumption to nurture a better future, but without the pious attitude that sometimes comes with sustainability. Cras only works with sustainable materials in order to reduce emissions, pesticides and the use of natural resources. The label’s collections will be made using certified recycled polyester from plastic waste, certified organic cotton, biodegradable and sustainable Lenzing Tencel™, sustainable ECOVERO™ viscose, low impact sustainable ISKO Earth Fit™ denim and wool. In addition, knits are made in Denmark. Packaging and labels are also constructed from recycled materials. Polybags and webshop bags are made from recycled plastic, while hangtags are printed on FSC-certified paper. Neck labels are made from recycled OEKO-TEX® certified yarn.

 

Cras is fashion that just happens to also be sustainable – as it should be

Cultivating a new relationship between fashion and sustainability

“We’re both keenly interested in sustainability and it’s been wonderful to be able create a brand that sets the bar high for responsibly produced fashion. We both have a fondness for colours and clothes that make a bit of noise, and we want to put that across in our collections,” Founders Christiane Hagger & Anne Charlotte Lembye. Read more about our sustainable universe.

Ethical Partners

Cras only works with certified and/or long term partners throughout the production process. Cras has its own production company in China, whereby our Chinese employees on a weekly basis visit our local partners to ensure all requirements are met with regards to working conditions, environmental requirements and all other contractual obligations set out by the signed code of conduct we ask all our partners to agree to and sign. In Europe we only work with BSCI certified factories in Portugal and Turkey. By partnering up with BSCI certified factories we can ensure that our partners all meet our requirements on corporate social responsibility. The BSCI certificate aims to set out the values and principles that all partner must implement in their supply chains to protect workers’ rights. Finally, then Cras is also very proud to have some of our knit knitted and sewn in a small family run business in Denmark. Cras loves to support the local manufacturers and we hope to expand on this even more in the future.